Crossroads is a gym that primarily uses kettlebells. The owner expressed interest that the logo conveys a feminine strength. The use of gender in design can be a touchy subject, but I saw it as a fun challenge, and it actually helped open up both the use of a bold, expressive font that still feels classic and the smooth fluidity of the CR within the kettlebell as symbol itself.
Final Logo Design
There are essentially two versions of the logo that are used in different applications. One with the symbol on top, and one with the symbol side-by-side with the wordmark. By creating two versions, it allows the logo to be placed on the website and business cards without taking up a crazy amount of space.
Principles of logo design used
One thing many solid logo designs have in common is they still look good if the design is in grayscale or even black and white. It’s almost a requirement for grayscale printed material or hats and shirts where only one or a couple inks can be used. Going with a cheap logo, the designer might not even consider applications of the logo (and perhaps you’re not either), and when it’s time to create supporting elements for the project you could run into problems.
From the client:
“Tim took the time to come out to my studio to get a feel for the energy of it so my logo would perfectly represent me. He supported my needs every step of the way and has been patient with someone who is not tech savvy!”
Working with Sound Temple on their branding
I loved sitting with the guys from Sound Temple and getting down to the root of Sound Temple’s purpose. In fact, the name Sound Temple was a creation of mine in the process of looking for a name with the guys. The purpose of Sound Temple is to bring meaning into the process of a recording studio. To cater to the tastes of musicians who wanted a deeper experience while they worked with the sound technicians in the space.
Creation of the logo
Taking deep inspiration from European hand-lettered logo marks and started with the wordmark. From there the symbolism of the pagoda that encompasses the wordmark gives a natural and flowing quality to the design that is perfect for a recording studio. Several clients who have come to me afterward have noted Sound Temple’s logo design as a reason for coming to me, and peers in the design field compliment it as well.
Why my experience of working on this matters to your project
There are certain things you can have done by an inexperienced person and get away with it, but logo design requires finesse and depth of knowledge in the subject of branding and marketing. Through designing Sound Temple’s logo with their team, and working with other businesses and organizations, I’m experienced and ready for curveballs. I’m also deeply interested in the psychology of how design affects the human mind, and I’ve experimented with how visual design elements affect action.
I’m excited about my next logo design project
That’s right. Enthusiasm. Ralph Waldo Emerson said, “Nothing great was ever achieved without enthusiasm.” I believe that the enjoyment I feel from my client’s success is one of the best assets I have working with them on creating a compelling brand. I always try to answer: what’s the action we want your best customer to take? Everything I do in the design of your new logo will reflect that understanding.
If you are looking for a logo designer, or a logo design, in Minneapolis, St. Paul, or the surrounding areas, I am here to serve you. Actually, if you need one anywhere, I’m here for you. I love working with clients who are passionate about what they do. If you need a logo or a branding project done (or a logo project + also are in need of Minneapolis web design) and are looking for someone with a marketing mind, check out my examples, and I look forward to hearing from you.
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