Crossroads is a gym that uses primarily kettlebells. The owner expressed interest that the logo express a feminine strength. Now the use of gender in design can be a touchy subject, but I saw it as a fun challenge and it actually helped open up both the use of this bold, expressive font that still feels classic and the smooth fluidity of the CR within the kettlebell as symbol itself.
Final Logo Design
There are essentially two versions of the logo that are used in different applications. One with the symbol on top, and one with the symbol side-by-side with the wordmark. This allows the logo to be placed on the website and business cards without taking up a crazy amount of space.
Principles of logo design used
One thing many solid logo designs have in common is that they still look good if the design is in grayscale or even black and white. For designs for grayscale printed material or hats and shirt where only one or a couple inks can be used this is almost a requirement. Going with a cheap logo, the designer might not even consider applications of the logo (and perhaps you’re not either,) and when it’s time to create supporting elements for the project you could run into problems.
From the client:
“He took the time to come out to my studio to get a feel for the energy of it to fully represent me. Tim has supported my needs every step of the way and has been patient with someone who is not tech savvy!”
Working with Sound Temple on their branding.
I loved sitting with the guys from Sound Temple and getting down to the root of what Sound Temple is intended to do. In fact, the name Sound Temple was a creation of mine in the process of looking for the name with guys who created it. Sound Temple was intended to bring meaning into the process of a recording studio. To cater to the tastes of musicians who wanted a deeper experience while they worked with the sound technicians in the space.
Creation of the logo.
Taking deep inspiration from some European hand-lettered logo marks before hand-lettering had a resurgence lately I started with the wordmark. From there the symbolism of the pagoda that encompasses the wordmark gives a natural and flowing quality to the design that is perfect for a recording studio. Several clients who have come to me afterwards have noted Sound Temple’s logo design as a reason for coming to me, and peers in the design field compliment it as well.
Why my experience of working on this matters to your project
There are certain things you can have done by an inexperienced person and get away with it, but logo design requires finesse and depth of knowledge in the subject of branding and marketing. Through designing this with the Sound Temple team, and working with other businesses and organizations I’ve been seasoned to be ready for curveballs, become deeply interested in the psychology of how design effects the human mind, and had time to experiment with how visual design elements effect action.
I’m excited about my next logo design project.
That’s right. Enthusiasm. Ralph Waldo Emerson said, “Nothing great was ever achieved without enthusiasm.” I believe that the enjoyment I feel from my client’s success is one of the best assets I have in working with them on creating a compelling brand. What’s the action we want your best customer to take? Everything I do in the design of your new logo will reflect that understanding.
The backstory on the brand
When I met with Supersonic about creating a new logo for the company, we asked some very key question. These will crop up if you ever decide to work with me on your company or organization’s branding.
Achieving Brand Zen
With the answers to these and other questions in hand, I can start translating that information into a compelling logo design. What colors would appeal to the demographic? What symbols or typefaces will speak to the company’s aspiration in the market. Are they an innovative leader? Are they established and trustworthy? Are they a provocative start-up?
Why my experience on this project matters to you
Working with Supersonic on something distinguished required a certain amount of taste from the outset. You don’t just spend a couple years with Photoshop or Adobe Illustrator and then gain this insight. It requires years of critical thinking, critique with peers, and openness to grow. I’m an incredibly visual person, so this discipline is well suited to me. I think in terms of market success and how the visual design of your logo will strike the eye of that perfect customer. What will be compelling to them? What will smack of quality as they soak it in? Hitting that sweet spot is my goal.
Why work with me on your company or organization’s next branding project?
Creating a visually distinct WordMark or logo requires a keen eye. Branding and logo design is a fine science and every aspect of marketing and how you want to be perceived for your prime demographic should be considered. Does this sound like too much? Don’t get me wrong I’m not saying that it has to be laborious, it can be fun. This is how my mind works: I love setting companies’ and organizations apart visually with a compelling design.
If you are looking for a logo designer, or a logo design, in Minneapolis, St. Paul or the surrounding areas, I am here to serve you. Actually if you need one anywhere, I’m here for you. I love working with clients who are passionate about what they do. If you need a logo or a branding project done and are looking for someone with a marketing mind, check out my examples below, and I look forward to hearing from you.
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