If you like tools as much as I do, you’re going to love ’40 of the Best Digital Marketing Tools for 2017.’ I hope you’ll take 30 seconds and leave a comment about any of your favorite tools you didn’t see on this list, so other digital marketers can have the pleasure of using your favorites as well!
Bonus! Check out this Marketing Budget Calculator for 2018!
Best Social Media Tools of 2017
1.Sprout Social – This tool is amazing to get an idea of what your social media marketing is doing for your business, what the trends are for your likes and follows – and most importantly: engagement.
2. Buffer + Buffer Chrome Extension – Schedule out your posts on social media like a boss. Buffer even gives you ideal times to post and has a color logo overlay tool Pablo, and the Buffer Chrome extension allows you to add content on the fly whenever you’re reading a post and want to Buffer it out.
3. Canva – For non-designers, if you want a tool that really helps you do some featured images for your blog posts, or quotes and what not for social media, Canva is the way to go.
4. Quuu, Quuu Promote – I love this tool – even though it helps people fill up their social media with curated content, it’s also a nice way to promote content that you need to give an extra boost in visibility because you worked hard on it.
6. Promote Hour – If you want to get your new content in front of a wide variety of audiences from Reddit, ProductHunt, HackerNews, and Cnet, Promote Hour will handle the dirty work for you.
7. Linkeddeep – This tool is pretty incredible, connecting you with an insane amount of people on LinkedIn just by putting in parameters of the types of titles you want to connect with. For instance search “roofer” and create a custom connection message and let the thing run – intensely useful.
8. Instamacro – Once again an auto-connection and liking tool for Instagram. Instagram keeps on banishing these tools, but this one is alive and well for the time being and works like a charm.
Best P.R. / Outreach / Influencer Tools of 2017
9. Pitchbox – An amazing tool to create templates and do outreach to people for guest posting or whatever your heart desires.
10. Ninja Outreach – Similar to Pitchbox, but with its own set of drawbacks and benefits. Probably a little easier to pick up and go than Pitchbox, but doesn’t seem to have as many tools in the program.
11. PressAdvisors – Get a press release created for you with none of the work, and get it distributed to 350+ websites. Fantastic for any new site to get some linking diversity and get on some well-respected sites.
Best Website Speed Tools of 2017
12. GT Metrix Page Speed Tester – Great way to see what you can improve about your website to make sure it’s going as fast as it can. A fast website is huge to getting a decent ranking and providing a great user experience.
13. Pingdom Website Speed Test – Another excellent tool for this kind of work, I like how Pingdom lays out possible improvements and gives a quick and visual reference, so you know where to focus.
Best SEO Tools of 2017
14. Press Release Jet – If you’ve already gotten a press release made, this is a great option just for distribution. Press releases are one part of an initial SEO strategy, and I deploy at least one for every site I do SEO on for clients.
15. SEO Crawler – SEO Crawler is an all in one SEO tool that has a rank tracker, competitor inspector, site auditor, backlink explorer, link manager, and website analytics.
16. Google Analytics – Hey, if you’re not using Google Analytics are you even a digital marketer? Great way to monitor traffic and conversions, based on source and device with numerous other ways to filter.
17. Google Search Console – Such an amazing resource for finding what’s getting the most impressions, clicks, and where your keywords are at as far as numbers – find correlations and make changes on what you find.
18. Ahrefs – This is my number one SEO tool, and probably my number one tool altogether, just because it is such a great way to flesh out your strategy for keywords based on analyzing competitors, search traffic, ‘keyword difficulty,’ and monitoring your rankings over time.
19. Keywords Everywhere – Allows you to see what ‘cost per click’ and search volume are for certain keywords. Works great with Google search console to enhance the information you’re getting in the tool.
20. Google Data Studio – Great for reporting, and creating dynamic dashboards with feeds from Google search console and Google Analytics, as well as intermixing screenshots or text in a Microsoft Word (or Google Doc) like environment.
21. Answer the Public – Allows you to see commonly searched questions for a particular keyword or topic. Perfect for researching what you could write about when you’re trying to brainstorm topics for your blog.
Best Conversion Rate Optimization Tools of 2017
22. CallRail – If you want to track your phone-calls from your website in Google Analytics and beyond, this tool will allow you to do this relatively easily. It also will whisper the source at the beginning of the call if you’d like and record phone-calls if you select that option.
23. Optimizely – A/B Test on the fly without having to code two different versions of the site. Make changes and see what converts better. A delightful way to show the difference in revenue that design changes can make on sites with a higher volume of traffic.
24. Inspectlet – Record the visitors on your site. Sounds creepy, but great for figuring out why people aren’t converting, or what path they’re taking through the site and where they are ‘falling off,’ in a way that gives more context than analytics.
25. CacheKiller – Did you ever make a bunch of changes on your website and then can’t see them because your browser has ‘cached’ the changes? This tool allows you to turn off that feature easily and quickly with the press of one button (always there at the top right of your browser), without a bunch of poking around in your browser settings.
25. Wappalyzer – This browser plugin also sits at the top right of your browser and gives a dropdown to show any tech on a particular website that is being used by the site. Kind of fun to spy on competitors quickly without having to dive into the code and know if they are on WordPress or what JS frameworks, if you’re into that sort of thing, or using any analytics tools and much more.
Best Sales Tools of 2017
26. Calend.ly – Allow people to schedule time with you quickly without all the back and forth in an email about what day, what time, and timezone, etc..
27. Hubspot – This set of tools keeps getting better and better. The free aspects of Hubspot sales and Hubspot marketing give you analytics about which pages a lead visited and gives you a very visual interface for your sales funnel, along with options for cataloging information about sales, and it’s nice to have a place to go to that tells you who to follow up with. Hubspot makes it simple.
Best WordPress Plugins of 2017
28. Jetpack – There are lots of things to say about this one, a couple of easy ones to pinpoint are the related posts part of this plugin and quick stats from your WordPress dashboard.
29. Gravity Forms – Love this plugin, makes any kind of form easy, and with a bit of CSS customization, can be branded to any website.
30. Better Click to Tweet – Great for getting more people to tweet about your website. Here’s an example: (Share the value from this post with your friends, and they’ll be happy
31. All in One WP Migration – Unless you enjoy the manual migration of databases you’ll love this tool that makes moving WordPress instances less painful (if they aren’t massive – then you’ve got to do it the old school way.)
32. Broken Link Checker – Helps you stay on top of broken links on your site.
33. Search & Filter Pro – A bit more for programmers, or front end developers that want to search and sort things on the front end of the website without coding it all by hand.
34. SEO Autolinker – Kind of an old school plugin, but one that I love. Allows you to get a lot more internal links to your main pages by setting up an auto-linker for each term separated by a comma that you want to link to that page. Internal links are huge for ‘crawl-ability’ – a very helpful thing in search engine optimization and internal links are very underrated.
35. Advanced Custom Fields Pro – Also a front-end developers friend, this tool allows you to very easily create ‘fields’ that make it easy for clients to add content to their site without having to sort through code.
36. Super Socializer – This tool allows you to add share buttons anywhere and everywhere on your site, as well as social logins and other social tools.
37. WordPress Fastest Cache – Make your site faster with the click of a few buttons. The best caching plugin I’ve found, and yes you should be caching your WordPress site. For SEO and for the experience of your visitors.
38. WordPress Smush – Get your images as small as they can be without making them look bad.
39. Duplicate Post – Give yourself or your clients an option to duplicate any kind of post on the backend of WordPress. Invaluable.
40. Yoast SEO – Saved the best for last, an awesome SEO plugin that helps you add meta titles and descriptions and de-index certain kinds of content, if you want. Warning: this alone will not make your entire website ‘Search Engine Optimized’ so don’t be silly about what any one tool is capable of doing.
If you want someone that is crazy passionate about helping businesses succeed online, send me a message, and I’d love to help your business kill it. Thanks for reading – this has been 40 of the Best Digital Marketing Tools for 2017.
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— Tim Brown (@timbdesignmpls) July 15, 2017