There are alot of bad – and unprofessional financial services website designs out there – and I believe the industry can do better. So we’ve curated these great examples of financial website design for your viewing pleasure and inspiration! Check them out – without further ado – financial website design inspiration!
Solarity – Credit Union Website Design Inspiration
Solarity is a credit union that knows what it’s selling. Beyond just the idea of mortgages, they are selling freedom – the idea that you own your own space. This is demonstrated through the emotional, fun, and evocotive header image of a husband and wife dancing in the kitchen. There navigation is simple – so it makes next steps simple as well.
Loanscribe – Debt Services Website Design Inspiration
If you’ve ever had the pleasure, (italics for sarcasm) of owing student loan debt – you may know that one of the hard parts about it is not really knowing how long it will take to pay down at your current rate. Making it simple and easy to calculate and consolidate gives loanscribe an advantage. The better the user experience of your website, the more likely you’ll be able to make a new customer easily – another solid reason to invest in good design.
Lendkey – Borrower and Lender Website Design Inspiration
Not only is this an interesting concept, but the Lendkey website is laid out in a very intuitive and simple to use format. Choose whether you’re a lender or a borrower and the site will then customize the messaging and experience after that. Illustrations showcase why you should trust LendKey with an infographic feel that makes it easy to absorb and understand quickly, a video introduces you if you prefer, and a step by step walkthrough with icons tells you without frill what the process of using LendKey will be like.
Morgan Stanley – Investment and Wealth Management Web Design Inspiration
Probably the best example of financial website design inspiration here – Morgan Stanley takes the color of India’s color festival and uses it to showcase developing nation’s and the financial opportunity there. From there the design uses a convention known as “cards” to show images and text together in a complimentary way that gives you multiple paths forward through the site, and showcases new financial news all the time, to keep you coming back. Very crisp, and modern – clean and well laid out.
Gurtin – Investment services and Bond Management Web Design Inspiration
Gurtin may not be the most visually stimulating example of website design in this list, but one thing they are doing well is showcasing in-depth information, which is great for Financial Services SEO, meaning the more information you present about a service you offer – the more Google will be likely to index and prefer your website to a competitor for more synonyms and keywords you want people to find you for. Ideally you can mix a little more visual design convention in with your deep SEO content, but nonetheless, a great example of Financial services SEO in Gurtin’s website.