AD Hays Group needed a serious website that showed why they were special. I sat down with Art (AD) and talked through what he felt he had as an advantage over the competitors and how we might be able to showcase that uniqueness with a custom website. I honestly love digging into these types of challenges, and there were definitely some of this build. Finding a way to list properties in a clean and visually compelling way while making them easy to add was priority number one.
From the video header on Art’s site – to the property carousel and big “SOLD” feature on properties, all of the design choices were intended to persuade people to make the next step and contact him. Testimonials are front and center on the home page and include photos of clients so that there’s no doubt that the text is from real people. Every page has a call to action at the end – giving visual representation of the sites intention and makes it more likely people will take the next step!
Key things I learned in this process:
I love learning new things on every site I work on. Being part of 30+ website design and promotion projections now and running point on more than half of those – I’ve gained a keen respect for the unique perspective of entrepreneurs, marketing directors, and solopreneurs. I would say on this project – I realize how much I love it when there’s trust in the process, and honestly I think that’s how I do my best work.
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