Are you starting the process of establishing your own roofing company? If so, the name is a crucial aspect of communicating your personality, ideals, values, expertise and uniqueness – sounds like a lot, right?
Let’s make it easy for you. Let’s determine the best ways to generate name ideas for your new roofing company.
What’s In A Name?
To break it down – a lot. The things just mentioned, for starters. On top of that, you have to decide whether you choose a straight-forward, informative name to immediately communicate your brand’s main offer or a unique, abstract name that speaks to the curious-minded. The following are some ways you can give your roofing company the most attractive and effective name.
Begin the naming process by deciding what it specifically you want to communicate to customers. Consider the primary advantages or benefits the customer stands to gain from working with a roofing company like yours.
Many companies, not just in the roofing industry, try to develop a name long before anything else. This is a common mistake. In fact, it should be the other way around. Before naming your roofing business, develop your tagline, mission statement, brand message and ideal voice. All of these crucial elements will work in unison to inform the final name of your business.
Here are some quick tips on choosing your roofing company’s name:
- Pick a roofing name that you like and one that appeals to your ideal customer base.
- Choose a comforting or familiar name that conjures up pleasant memories so customers respond to your business on an emotional level.
- Avoid names that are extremely long or confusing.
- Stay away from language that the common consumer wouldn’t understand.
- Don’t add any extraneous information like LLC, Co., Inc., LTD, etc. unless your company is actually one of those things.
Whatever name you choose, make sure it’s meaningful to you, your audience and industry.
At the end of the day, however, any name can truly be effective if you have the right marketing strategy backing it up.
Marketing Ideas for New Roofing Companies
So, if you want to choose that outlier name that you love, but perhaps your business partner or significant other doesn’t, go ahead and pick it anyway – just make sure you have some solid marketing ideas to back it up.
First, understand that your customers are now online.
More and more, the modern-day homeowner is finding construction services online, through search engines. The importance of SEO for roofing companies has never been more apparent. The easiest way for a business owner to improve rankings and move up to spot number one is to increase content and improve keyword targeting.
Start posting articles, landing pages, location-specific service pages – if you have the ability, post videos, infographics, ebooks and whitepapers to really make an impact. Do some Googling yourself and see which keywords you and your competitors are showing up for. Build keyword-specific content to increase your organic search rankings.
Set up multiple social media accounts and become active.
Again, most of your customers have social media accounts and regularly log-in to keep up with their favorite friends, celebrities and companies. It’s essential that you do the same. Start a business page on Facebook, create a Twitter account, and start pinning things to your Pinterest feed. Post informative, useful content on a regular schedule, none of that spam stuff.
If you want to take it to the next level, try paid social advertising. You can dive deep into your targeting with advertisements on social media like Facebook and Twitter, choosing age, location, interests and much more.
Offer new customer discounts to get your name out there
Because you’re a new roofing business, your name recognition is probably nil. To gain your first customers, implement some digital or traditional ads to deliver the deal to your target audience. Once they become aware of your brand, that’s one less barrier you have to cross when sending over a proposal.
Roofing Company Name Ideas
To get you started, use some of the name ideas below!
- Undercover Roofing
- Hot Top Roofing and Repair
- Tarred and Weathered Roofing Co.
- Local Shingles
- The Roof Troop
If you’re not sure where to get started on your roofing company’s name, let TimBDesign assist you. Call one of our construction marketing experts or fill out a form to receive a free, no-obligation consultation. Get in touch today!