The Blog

Blogging Every Day for a Year

Why I Suggest Not Blogging Every Day for a Year

So this is my 365th blog post, or piece of content – generally in increments of 400 words or more in some form or another in 1 year. I’m so worn out from blogging – and you might also feel a little used and abused to if you’ve been reading some of my content. Because I… Read the full article

Color of money - color schemes for men

5 Masculine Color Schemes for 2017

Masculine color schemes? It’s 2017 god-damnit can’t we get over the old sex anatomy dichotomy? Well in marketing – I look for what is effective and communicating with particular groups, and sometimes yes that requires a little bit of good old fashioned generalization. Color affects how people identify with the world, and what they buy… Read the full article

Rise - Green and Pink Color Scheme for girls, feminine color schemes 2017

5 Feminine Color Schemes for 2017

Are there really feminine color schemes? Well… there are definitely studies that indicate that men and women have different tastes for color. I care about this both as a marketer trying to hit prime demographics – and as an artist with an interest in perception and how the mind works. For the sake of this… Read the full article

Why Google Actually Benefits from Certain Kinds of SEO

Google’s insistence on the supposed inconsequence of SEO – since Matt Cutts ‘stop guest-posting it doesn’t matter’ all the way to modern day where Google itself bids very heavily on SEO related keywords for it’s adwords product… There’s always kind of a weird vibe between Google and SEO enthusiasts. The truth is there are kinds… Read the full article

Elon Musk - Book Summary

Elon Musk Book Summary / Review – Key Takeaways

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future is a biography that shares Elon Musk’s story from outcast in South Africa, to young video game enthusiast, to his web directory that started to take off – early web payment system in X.com and into modern day. His part in X.com as it merged with… Read the full article

Hans Wegner - Minimal Web Design

Minimalism in Web Design – 4 Case Studies

Minimalism – the word and ethos is getting more and more publicity as of late with the Netflix documentary, and a couple books about it like “The Life Changing Magic of Tidying Up” and it’s follow up “Spark Joy.” The original idea of minimalism was characterized as “a trend in sculpture and painting that arose… Read the full article

Web Design Inspiration 2017

Web Design Inspiration 2017

Out with the old and in with the new – Web Design Inspiration 2017! If you’ve been following this blog for any number of posts (or years) it’s often about web design inspiration, but time slows for no man, and this web design inspiration 2017 list is intended to get the juices flowing for what… Read the full article

When and How to Use Hedonism to Sell More

A recent study by ConversionXL determined that products that used Hedonistic style descriptions sold more lower price / commodity items like a coffee maker and a blender – vs. more a higher priced vacuum sold more when the copy was utilitarian. Hedonism is all about pleasure – it’s characterized by pleasure. So the copy for… Read the full article

10 Marketing Tactics to Stop Doing

10 Marketing Tactics to Stop Doing This Year

  So many people create lists of marketing trends in the new year, that I’d thought I’d try taking the angle of what not to do. Each of these have an implied suggestion for what to do as well – but allow me an article to a debbie downer and rain on your proverbial marketing… Read the full article

personalized-website

Little Ways to Personalize Visitors Experience on your Website

Why personalize your website to people? Personalization leads to on average 19% uplift in sales. 1. Personalize based on your visitor’s location Is your visitor in Minneapolis? Show a picture of the stone arch bridge. Is your visitor in San Fransisco? Show a picture of the Golden Gate Bridge. What does this kind of level of detail… Read the full article

Gin rough, gold and type design

Beautiful Website Color Schemes | Color Schemes for Websites

I love curating examples of great web design color schemes, and I’ve scrounged up a brilliant set of 21 for you today, from the far reaches of Dribbble, Awwwards, Pinterest, Behance and a couple great blogs. I highly suggest you check out the sources listed and enjoy!     1. Intellectual Non-chalance Light Blue Green:… Read the full article

Why shouldn’t I use WIX or Squarespace as a web designer?

Wix and Squarespace are built for people who want to build their websites themselves. They are wonderful tools for rolling out short-term projects (I help my wife build a Squarespace site for our wedding), and it’s super easy to get up and running yourself quickly. WordPress requires a bit more work – you have to… Read the full article

Why go into web design over graphic design by itself?

Why go into web design over graphic design by itself?

The median salary for graphic designers was 45K in 2015 according to the U.S Department of Labor, where-as the median salary for web designers was around 75K . Money alone is not a good enough reason to make a life decisions like this – but let’s look at why individuals who pursue graphic design alone make… Read the full article

How do you determine your Target Market>

How do you determine your target market?

Who do you seem to get as clients the most? Who do you feel like you can offer the most value to? Who has money for what you do? What do you like doing the most out of all that? – to me these questions narrow it down.   Your target market… your niche… your… Read the full article

Crash course for Companies Blogging – Blogging for Business

Crash Course for Companies Blogging

Why is blogging great for business? By blogging and sharing great content on social media, you become ingrained as an expert in people’s minds. Every time you publish a post, Google’s algorithm favors your site more – allowing you to rank better. Blogging helps you think about what will be useful for ideal clients, and sharpens… Read the full article

Beginner WordPress Development Course - WordPress Development for Noobs

WordPress Development for Noobs

I designed this course to give people the guidance I wish I had when I was trying to learn how to wield WordPress effectively. Well here you go, a course to help designer’s get up to speed on WordPress and be able to use it to create websites on the basics of WordPress development and… Read the full article

Wood Cutting - Technical SEO Onpage Expertise

10 WordPress CSS Tips for Beginners

WordPress is being widely recognized by individuals and corporations as a platform to build traffic or audience to showcase their work. In WordPress you can have themes that allow you to easily change the presentation of your site, and Cascading Style Sheets or commonly called CSS creates cache for your styles, themes apart from your… Read the full article

How Long Does it Take to Get Results from SEO?

It will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases… Read the full article

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